Why I'm Doing A Rebrand

Alexis Mera Damen, founder of Alexis Mera

Hey, hello, hi 👋

It's been a while. But, I'm back and in a new way.

I decided to take a break from my activewear brand because I wasn't as fulfilled as I once was + being a ONE WOMAN show is freaken hard. I needed time to step away, breathe, and see my business from a new angle.

While I was away, I started a passion project called @allnaturalproject that celebrates women through natural light photography and honest words. Blown away by the positive response, I've been trying to figure out how I can make ANP bigger.

While being on hiatus from AM, I've missed creating something of my own and putting it out in the world. I realized that I can still do that (and hopefully in a more manageable way).

I've decided to merge my ideas and rebrand Alexis Mera. AM is now a clothing brand and platform that celebrates women through natural light photography, honest words, and custom t-shirts designed in collaboration with trailblazing ladies. It's a mouthful, I know. Still working on my elevator pitch.

I hope you'll continue to stick around to see what I've got up my sleeve and I'll keep you posted as soon as new products launch on my website.

I hope you have a great Thanksgiving! I'll be sharing more soon. 


Alexis Mera

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