Inspired By Issue No.20 - Writer and Blogger for Second Floor Flat, Robin Reetz

 Robin Reetz


With an impressive roster of home, lifestyle and fashion companies on her CV, including Refinery29, Teen Vogue and Selfridges, previously designing her own jewelry line, and currently working in Fashion Editorial at Barneys - Robin Reetz pretty much has every girl's dream job! 

Having lived in both London and New York, Robin is back in Brooklyn and these days focuses her attention on Independent Design for her blog Second Floor Flat. A platform for emerging designers, Robin curates a weekly list of fashion, home and beauty designers to share with her like-minded readers who enjoy supporting small businesses, appreciate craftsmanship, and enjoy knowing the story behind their purchases. 

AM: Tell us a bit about your background and what we need to know about Robin Reetz

RR: I grew up in Atlanta, and most of my family is in the South. I always knew that I wanted to work in fashion and live in New York, so right after graduating from college I moved to the city. In the eight years since, I’ve worked at Teen Vogue, Refinery29, Barneys, and others, got married, lived in London, and most recently came back to New York where I live with my husband and new dog, Lola.

Robin wears the Alexis Mera Joggers in Grey


AM: When you lived in London, what did you miss the most about living in New York?

RR: I love London, but the hardest thing about moving away from New York is that you can’t get away from it – the city is in so many movies and TV shows. I’d be fine, then see a bus go by with a movie ad featuring the Empire State Building or something and suddenly find myself feeling homesick. It’s impossible to escape! This will sound ridiculous, but I started watching Girls before I moved to London and couldn’t get past season one until I came back to New York. HBO filmed a block away from my old apartment, and it just felt way too close to home.

AM: Favourite spot to hang out in London

RR: Borough Market! It’s an amazing food market in central London and makes for such a fun day out. Drinking sangria and eating cheese and onion pasties in an open air market?

Borough Market | Photo courtesy of


AM: You have worked for some great companies, including Barneys, Selfridges and Refinery 29 - what has been your biggest achievement?

RR: Honestly, just making myself get out there. I’m a naturally nervous person with introverted tendencies, and have found that the best way to overcome that is to just make myself do things without giving myself the time to be nervous. I do things that I’m afraid to do all the time, both big and ridiculously small. Overcoming my near constant fear is my biggest achievement.

AM: If you were deserted on an island, what one item would you want with you?

RR: Besides the obvious choices of water, food, and protection from the elements, I’d say lip balm. I hate having dry lips.

AM: Next on your list to visit

RR: Tokyo! I’m dying to go.




AM: Perfect way to spend your weekend

RR: Brunching and window shopping with my friends, sleeping in, watching good movies, and spending lots of time with my husband and my dog at Prospect Park or Fort Greene Park. And of course, getting ice cream. (Duh.)

AM: London or New York?

RR: New York will always have a special place in my heart but I consider both home in a way.

AM: What is your mantra?

RR: Be nice and follow-up – I basically live by those two principles.

AM: Favorite way to start the day?

RR: Coffee is my obvious answer, but aside from that I love to start the day by cleaning my face with rosewater. Heritage Products makes my favorite.


AM: Go to healthy food spot in NYC for a quick bite?

RR: Can I say the farmers' market? Aside from the fresh fruits and veggies, I love picking up locally-made versions of my favorite "bad" foods, that have been instead crafted with natural ingredients. For example, my local farmers' market sells apple cider doughnuts and they're incredible...and somehow make me feel less guilty.

AM: Favorite good vibes quote?

RR: While this may not scream good vibes, I do find this Mary Oliver poem incredibly beautiful and inspirational:

I go down to the shore in the morning
and depending on the hour the waves
are rolling in or moving out,
and I say, oh, I am miserable,
what shall—
what should I do? And the sea says
in its lovely voice:
Excuse me, I have work to do.
- Mary Oliver, A Thousand Mornings


AM: Favorite yoga pose?

RR: Fire Log (aka agnistambhasana) is my absolute favorite - I could sit in this pose all day. I'm a sucker for hip openers and this one takes the cake.

AM: Favorite song to work out to?

RR: Anything hip-hop, and more specifically Outkast. (What can I say? I'm from Atlanta.)

AM: Favorite sinful treat food?

RR: Mexican food is my number one, all-time favorite. Other than that I love sweets so definitely ice cream or doughnuts of any kind. Otherwise, I LOVE getting popcorn and snacks at the movies (and drinking soda - it's the one time I allow myself) and I'm also obsessed with Cheez-Its.

Robin's go-to treat food | Photo courtesy of

AM: Three things that are always in your gym bag?

RR: Extra hair tie, granola bar, and water. Those things are always with me in any bag – I get super distracted when I'm hungry or thirsty.

AM: Favorite smoothie recipe?

RR: My go-to smoothie that I have every morning before work includes everything below and sometimes more. Try it – it's delicious!

  • Large handful of spinach
  • 1.5-2 bananas
  • Frozen fruit (mixed berries, pineapple, mango - you name it)
  • Two large spoonfuls of plain or Greek yogurt
  • Oats
  • Dash of turmeric
  • Dash of pink Himalayan sea salt
  • Dash of cinnamon
  • Dash of spirulina 

Check out Robin's blog here and discover who's been added to the Independent Designer Directory this week... alongside Alexis Mera! 

Get the Alexis Mera grey joggers as worn by Robin by clicking here...

Leave a comment

Recent Articles